Champion Breweries PLC, has unveiled a brown new look for its Champion Lager with Ginger Extract, introducing an updated design that combines sophistication with the brand’s trademark swagger.
The amber bottle change is part of a larger rebranding effort aimed at reinvigorating the brand’s appeal to modern consumers while honouring Champion Breweries’ Nigerian roots.
In a statement, Dr. Inalegwu Adoga, the Managing Director and CEO of Champion Breweries Plc, expressed enthusiasm about the refreshed look for Champion Lager with Ginger Extract. “Our consumers have always been the heartbeat of our business, and we want them to know that Champion Breweries is evolving with them,” said Dr. Adoga.
According to the Chief Executive, “The new look of Champion Lager with Ginger Extract reflects our commitment to quality, innovation, and staying ahead of market trends. We believe this will further endear the brand which everyone affectionate calls, “Ginger” to both loyal and new consumers alike.”
The bottle colour rebrand arrives as Champion Breweries aims to solidify its presence in key markets, such as the South-South and South-East regions, while growing its footprint in Akwa Ibom, the company’s home base. With a design that blends classic elegance with swag, the new Champion Lager with Ginger Extract brown bottle aims to appeal to consumers who value both style and authenticity.
Queen Nwabueze, Marketing and Brand Manager, Champion Breweries Plc, highlighted the design’s unique appeal. “This amber bottle rebrand is about much more than looks; it’s about reimagining the experience. Champion Lager with Ginger Extract has always brought a little something extra to the table, and now its appearance matches that bold, innovative and unforgettable flavour. We are thrilled to present this elevated swag that speaks directly to the energy and confidence of our audience just as the brand’s tagline – “Elevate your swag.”
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Champion Lager with Ginger Extract, has become a favourite for its refreshing twist on the classic lager, made with carefully selected ginger extracts and other lager ingredients. The change in bottle colour brings forward the brand’s energetic and innovative spirit, featuring bold graphics and an updated colour scheme that reflect its unique blend.
Dr. Adoga also spoke to the broader significance of the rebrand for the breweries: “We’re on a journey to reclaim our space in the hearts of Nigerian consumers, especially here in Akwa Ibom and the South-South region. This redesign is only the beginning. We have ambitious plans to launch new product formats and invest in impactful community programmes, reinforcing Breweries’ role as a proudly Nigerian brand with a fifty-year legacy.”
The rebranded amber or brown bottle Champion Lager With Ginger Extract, has already begun appearing on store shelves, with initial feedback from distributors and consumers alike being overwhelmingly positive.
The breweries is optimistic that this change will spark renewed interest in its flagship products as the company continues its mission to provide quality, homegrown beverages to the Nigerian market to live the truth: “Pride of the South. Proudly Nigerian!”
